Often imitated but never copied. Our traditional old school flavor that is still the #1 flavor our customers prefer is now being made with Grass Fed Beef Top Rounds. This GFB jerky still brings you back to your granddaddy's jerky - salty, sweet and tangy with just the right amount of black pepper -- reminding you of the first time you tried beef jerky. But that memory turns on its head when you realize you have just met the new standard for deliciousness. Our tender GFB Top Rounds are trimmed and marinated to perfection, bringing you soft and iconic jerky. We may be jerks, but this traditional jerky is refined.